Best Practices on Handling Phone Leads
Studies show that 50% of sales for most dealerships start with a phone conversation. Understanding how to approach a phone lead is instrumental in converting a prospect from a shopper to a buyer. While...
View ArticleSubscription vs. Performance-Based: Lead Me to More Leads
Most dealers would agree that to sell the maximum amount of cars, online marketing is a must. Simply put, dealers need to have their inventory well-represented across the internet. Advertising on lead...
View ArticleBest Practices to Close Web Leads
Email leads from third party sites like GetAuto can be a great resource for generating sales opportunities. Although the sites can ensure you receive quality, verified leads, it’s up to you to bring...
View ArticleWays to Send Email Responses to Web Leads
You have the opportunity to increase your sales conversion using web leads. It can be hard to connect with consumers via email, so you will want to consider using a streamlined follow up tactic. When...
View ArticleMerchandising Tip #1 - Vehicle Photos
Keep this punch list of photos in mind when you're putting together your vehicle listings to get the most bang for your online merchandising buck.
View ArticleMerchandising Tip #2 - Vehicle Pricing
GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and...
View ArticleMerchandising Tip #3 - Vehicle Descriptions
Cars with descriptions generate four times as many leads compared to listings that do not have descriptions. Descriptions are a way to be creative about the vehicle. Any opportunity you have to...
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